In the Animal Crossing video game series, Blathers is the rather stereotypical curator of the local museums; a straight-laced nerd who punctuates his educational rambling with “wot?” and is dutiful in his collecting…even if he has to occasionally handle a bug or two. But what is less stereotypical is his curatorial approach as the head of a museum that is part natural history, part aquarium, part insect sanctuary, and part art galley. You see, it’s the Player Character’s responsibility (as well as other Player Characters who may visit via online play) to actually fill the museum with donated material!
And, honestly? I think we can learn something about museum curation from this nerdy entomophobe.

In a way, I guess you can consider the museum in Animal Crossing to be a sort of “community-led museum”, in that ultimately it is you, the non-specialist member of the general public, who is providing material for the museum to exhibit. Of course, its not entirely community-led : Blathers ultimately has final say in what gets displayed (no repeats! no fake artwork!) and, given the game mechanics, nearly every player will end up with the same museum as they’re encouraged to collect all of the bugs, sea creatures, fish, and artwork available in the game. But I think we can see the Animal Crossing museum as a sort of example from which we can really discuss and development the idea of a truly community-led museum.
The idea of community-led museums isn’t new, of course – in fact, if we use a broad definition of the museum as any space that has collected and protected specific objects for viewing of the general public, then community-led museum-like spaces have existed for centuries in the form of shrines and communal areas. The more modern concept of the museum (as well as its associated curation policies) are arguably more “Western” in nature, with much of it developed in a colonial framework that unfortunately influences curatorial decisions to this day (Kreps 2006). Thus, many see the resurgence of the community-led museum as a means of shifting towards a more ethical approach to curation and display.
Of course, this also means that we are discussing a very site-specific form of community-led curation – similar to the way in which the Player Character is developing exhibitions of their town/island’s specific biodiversity in Animal Crossing, I would argue that community-led museums work best when dealing with its own community. In other words, it is important to not repeat the power dynamics of the colonial museum, but with a more communal approach! Previous experiments in the community-led approach has shown that it can help develop better relationships with the concept of a local, shared heritage, and lead to a feeling of collective ownership…and responsibility…of the history and artwork on display (Debono 2014, Mutibwa et. al. 2020).
What I find most interesting about the museum in Animal Crossing is the emphasis on natural history, on what a community-led natural history museum would look like. Of course, a real life application of the techniques used in the video game would be an ethical nightmare (not sure how you feel about encouraging the general public to catch and donate live fish and bugs at their leisure?), but I think the general conceit of the approach is something to consider. Citizen science, for example, has become very popular as a means of public engagement by institutions over the past decade, and there has been some examples of natural history museums spearheading projects to engage the community to participate directly in research (Ballard et. al. 2017).
As we find ourselves in a period of revaluation and reflection due to the influence of the Black Lives Matter movement, there is great potential for utilising a framework such as the community-led museum as a means of accountability and justice within historically colonial and racist institutions. As Olivette Otele recently said in a discussion with Fischer and Jansari (2020), community curation can be a means of shifting and taking power from the museum to the communities, where they can curate in ways that suit their means. This could also develop and improve long term sustainable relationships between the community and the institution, especially if the process of curation is also archived as part of the museum as well – forever preserving that collective labour, perhaps to use as a template moving forward to bigger and more radical things.
At some point, though, we should probably talk about Blather’s complicity (as well as the Player Character’s) in the illicit trade of artwork and antiquities…
References
Ballard, H.L. et al. (2017) Contributions to Conservation Outcomes by Natural History Museum-Led Citizen Science: Examining Evidence and Next Steps. Biological Conservation 208. pp. 87-97.
Debono, S. (2014) Muza: Rethinking National Art Museums and the Values of Community Curation. Malta Review of Educational Research 8(2). pp. 312-320.
Fischer, H. and Jansari, S. (2020) International Day for the Remembrance of the Slave Trade and its Abolition. Podcast. British Museum. Retrieved from https://soundcloud.com/britishmuseum/august-23-podcast-ep-mixdown
Kreps, C. (2006) Non-Western Models of Museums and Curation in Cross-Cultural Perspective. In A Companion to Museum Studies (eds S. Macdonald). Oxford: Blackwell Publishing. pp. 457-472.
Mutibwa, D.H., et al. (2020) Strokes of Serendipity: Community Co-Curation and Engagement with Digital Heritage. Convergence 26(1). pp. 157-177.
Nintendo (2020) Animal Horizon: New Horizons, video game, Nintendo Switch. Kyoto: Nintendo.
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