One of my biggest guilty pleasures is watching YouTube videos – especially when I should be doing something else, like writing up my PhD dissertation (oops). Perhaps one of my favourite category of YouTube vlogs is the the “low-key thrift store video”, where the host of the channel takes the viewers to their local Goodwills and Salvation Army-type stores and see what kind of treasures can be found inside. And it makes sense why these videos resonate with me so much – like many other Millennials who find themselves perpetually in-debt and strapped for cash, I have probably bought a good 45% of my belongings second-hand through thrift stores (or charity shops, as they say in the UK). But the other reason is that thrift stores spark so much archaeological intrigue in me! Thrift stores are basically museums of artefacts from across various periods of time, a place in which “the old” can be retrofitted into “the new”.
Oddly enough, however, I did not find a huge amount of literature on the archaeology of thrift stores when doing my research for this post. There’s plenty of academic papers available analysing the economies of thrift stores and the shifts in demographics of thrift store customers, of course…but very few anthropological/archaeological perspectives. And, to be fair, I hadn’t though about it either until I watched the most recent episode of the Lazy Game Review‘s YouTube series, LGR Thrifts. On Episode 42, LGR host Clint Basinger makes a comment about the influx of goods being donated to thrift stores in January 2019, speculating that this was part of the “Marie Kondo” affect, where folks were getting rid of most of their material goods after watching the Netflix series (I’ve also written about a Marie Kondo-approach to archaeology here!). It made me think about the life stories of thrift store goods – where did they originate from? How were they utilised in past lives, and how are they seen/utilised today? Why were they given to a thrift store in the first place? Will they ever get reused again? With so many questions, I’m quite surprised this isn’t a larger field of interest for archaeologists.
So, what would the “archaeology of thrift stores” entail? What is it about this concept that intrigues me? Most of the literature that I could find about thrift stores from an archaeological perspective focused on the idea of the “hipster material culture”; perhaps the word “hipster” is a bit outdated now, but the association is related to the release of Macklemore’s 2012 hit, Thrift Shop, which seemed to help popularise the notion that much of the hipster’s material culture is gathered through thrift stores. As Dawid Kobialka writes shortly after the debut of the music video:
“By the same token, thrift shops are, as it were, cultural heritage sites in which are staged and saved artefacts from the past, usually from the ’80s and ’90s. They will soon certainly become of interest for archaeologists too. They are places in which the past meets the present. They are about inclusive heritage where most of us can afford to buy something from the past.”
Dawid Kobialka (2013)
Kobialka’s further emphasises the two contrasting aspects of thrift stores as archaeological sites: on one hand, they represent an accumulation or large-scale deposit of artefacts. On the other hand, they also represent a new type of material culture based on reusing older artefacts. And it is this dichotomy of sorts that I’m most interested in! I’ve written before about my fascination with archaeological recycling and reusing culture – where materials from the past are ultimately reused by later peoples, creating a more complex life story of the objects in question. Thrift stores are a sort of crossroads where artefacts await their own recycling or reusing – in many ways, the thrift store can also be seen as a liminal space where objects exist in a state between “artefact” and “still-in-use”.
Of course, there’s certainly a lot of issues that one would face if attempting to “excavate” a thrift store – for example, how would we tackle this “site” systematically? But I also believe that there is a wealth of questions one could ask about these “assemblages” that are accumulated at these sites, some of which perhaps may have larger outcomes on the ways in which we view archaeological assemblages and artefacts in general.
Besides, I love a good excuse to find some more second-hand books and vinyl records…maybe look forward to another post in the future detailing my own excavation of a thrift store!
Basinger, C. (2019) LGR Thrifts: Episode 42. YouTube Video, retrieved through Patreon: https://www.patreon.com/LazyGameReviews/posts.
Kobialka, D. (2013) Popping Tags: Thrift Shopping with Macklemore. PopAnth. Retrieved from https://popanth.com/article/thrift-shopping-with-macklemore.